Marketing Communications- the power of debris.doc

 PAGE \* MERGEFORMAT 10 Marketing Communications: the power of debris One fine day, when you hit the computer, boot your computer screen is no longer a familiar Microsoft LOGO, but the Nike Sports superstars smiling picture; when you open MSN, you have a friend named Wu in the MSN chat with you on the His signature file that read ‘TCL notebook, dare to dream dare to think the new generation of choice! ‘; When you call a colleague, the other mobile phones are no longer coming from the traditional beep, but Pepsi-Cola light song from the ad; When you receive an e-mail lover, in his words Shenqingkuankuan statements end, is out there ‘Mazda M6 cars a formal listing, For more details, please click to enter’ the word ... ... This is not the future of virtual advertising development concepts, but is springing up like rise of life. MSN has a huge user base as a real-time chat tool, have long been sensitive to the enterprise market, which took aim. As outlined in the above cases, companies have begun branding the information from the traditional channels such as newspaper advertising intrusion into highly personal colors such as MSN Messenger, which consumers and businesses seems to be a win-win approach: On the one hand with the consumer business will make the appropriate subsidies, on the other companies is among the circle of influence with consumers to convey their brand message, a new marketing mode of transmission have been born. With the continued decline in advertising credibility and rational consumer spending rising, the traditional large-scale information on the realization of the bombing of the way advertising has captured the declining effectiveness of information dissemination fragmentation, precision-oriented, fragmentation is becoming a kinds of mainstream marketing thought. The transmission of messages: a virtual love competing Enlightenment There are two college boys in her class at the same time fell in love with a girl called MINO, boys A litera