Market integration demands of marketing docking - a dialogue on the issue of Automobile Marketing.doc

 PAGE \* MERGEFORMAT 8 Market integration demands of marketing docking - a dialogue on the issue of Automobile Marketing Time: January 6, 2000 PM Location: Shanghai Tongji University Automotive Marketing Management ● ■ Indeed, with accession to WTO, further opening up of China’s auto market, foreign companies will not only come in to open the car’s advanced, but also bring more mature marketing concepts and marketing. China’s auto industry to consider how to seek effective policies to protect, research how to produce higher quality products that cost less at the same time, it must strive to enhance their marketing capabilities. Tongji University and Shanghai Automotive Industry Sales Corporation in July last year to co-create the School of Management, Tongji University Automotive Marketing, its goal is to become a senior automotive sales personnel, senior automotive marketing and management personnel training base, modern automotive marketing research center. ● ■ As far as I know, is the first. In fact, the educational structure of China’s car like we normally say a business model, that Olive mode, two small middle large, only attach importance to product process, production processes, but ignores two of the product development and marketing. My university can also find some car specialties, but talk about the design and production, do not speak out of the car how to sell to do. Currently, there are often a variety of marketing courses, there are few cars of marketing. In fact, automobiles, especially cars gradually entering the domestic market and, like all other consumer goods, its marketing strategy, channel construction, operation techniques, etc. are also a system of learning. In fact, with the further opening of markets, foreign enterprises will become increasingly more involved in the domestic automobile circulation. The early years and foreign joint venture, is basically limited to the production and maintenance, circulation of these are dome