Marketing leader with the Fashion Footwear.doc

 PAGE \* MERGEFORMAT 7 Marketing leader with the Fashion Footwear Front-line distributors often said that those who have done successful brand advertising done in previous years, the sound of the terminal hair strength early, our advertising pale, many consumers do not know our brand! In fact, today we feel the market advantage is, the top brand in previous phases of the long-term accumulation of results, rather than just the start they are now, many small and medium enterprises shoes imitation, the top brands are still things that the previous stage, so the whole industry the competition in a number of factors not easily break it is very homogeneous since. Markets are always changing, non-homogeneous pre-market long-term things that can not stand the test after the market shuffling process is ‘take-ri-yu, Shalitaojin’, ‘Yucheng Jin on the’ left shoe for small and medium enterprises to achieve ‘the terminal is the King’ not many opportunities, and the terminal benefits concentrated in a few brands bodies. From the first-line market can know, the real advantages of operating domestic sales of shoes can be no more than 5 brands (some regions they can be super-billion annual sales, is busy shoe shopping district in the county to gain a foothold strong chain of Monopoly shoe brand, These brands terminal stores across the country are densely distributed, performance is good, relatively high survival rate.) because they have been sustained marketing From EMKT. accumulation of skill and service market level, from the iconic portfolio of products, refining the marketing communication level communication, as reflected in all aspects of the advantages of ‘cold day’ of the can, so in the current and future competition stage, burst into the top five of the black horse-type enterprises are no longer as easy as many years ago was born. At the same time the market is not difficult to find in the first-line: Advantage brand in the country to lose ground to form a city of m