Marketing is to manage the details of which.doc

 PAGE \* MERGEFORMAT 6 Marketing is to manage the details of which ‘Butterfly Effect’ is a familiar about the details of the story, saying that the Pacific Ocean is just across a small butterfly gently flaps its wings a bit small, the Pacific which side Might be able to set off a tornado in a horrifying momentum. Not long ago, there are two books in bookstores are a hot frying, one is Mr. Wang Zhongqiu the ‘details of the decision of the success or failure’, one is Mr. Willem Burgers ‘details of the marketing’, two small book gently fan the about wings, it blew up in the business world in a ‘details of the wind’. However, this ‘details of the wind’ seems to come there is not time, already hovering at the plight of the managers are now more cautious steps toward the. If you put a pile of marketing planning and implementation of the case to the case of CEOs, CEOs flew would sullenly said, ‘All the details are well thought out it? Otherwise, we continue to discuss the discussion? ‘, Just as when you are busy discussing the market of promotional opportunity out the window quiet away. Regular meeting in the large and small companies, veterans will always lamented to us, ‘the details determine success or failure ah! Each of you gave me out the details of a company to improve the list tomorrow morning to the Secretary of the summary to me! ‘But finally what? Even if those details to improve the list and cast a gray, veterans will not be thinking about wipe about, not to mention the written details of the improvement plans could be implemented in. ‘Details of the wind’ may be blowing too far, or is it blew not thorough enough. In fact, the problem is not whether the managers attention and the attention to detail, but the key is whether attention is paid to the manager the details of scientific excavation, and these details to use management tools and standardized processes to become the manager himself and the behavior of employees operating manual. The early yea