Marketing major change in the situation- six major industry forecasts for 2006.doc

 PAGE \* MERGEFORMAT 10 Marketing major change in the situation: six major industry forecasts for 2006 Health Industry giants Stories behind Olympic 2006 will be the giant pharmaceutical and healthcare industries are very eye-catching performance of the year, because in 2005, the state of medicine, health products illegal business and illegal advertising regulation, market opportunities have already been sown. Next year’s medicine and health products market, at any time even more than usual neat and clean, a large number of speculative-type small enterprises had been cleared out. For this reason, domestic and foreign pharmaceutical giants in the Chinese market moves surprisingly consistent. In addition to HaYao, Dr YEUNG Sum, Tai Chi, Shanghai Jian special, Hangzhou people’s livelihood and other traditional big outdoor brand this year, some traditional Chinese medicine also began a hundred years active, such as the extensive drug Pan longevity, Beijing Tong Ren Tang, Jiangxi Renhe, Guizhou Tongjitang, Xian enjoy the Messenger have developed a high-profile this year’s marketing strategy. In addition, the State Administration of Taxation on tax policy adjustment of pharmaceutical companies also stimulated enterprises in the marketing inputs. The new policy, pharmaceutical companies may be in the sales of each tax year (business) income ratio of 25% within a genuinely deduct advertising expenses in excess of the proportion of part of the advertising expenses can be carried forward indefinitely to future years. This greatly improved the profit margins of pharmaceutical companies, but also help enterprises for their great efforts in brand and product promotion. The industry’s general view is that in the increasingly fierce market competition, pharmaceutical companies continue to operate through the capital to achieve merger, combination, reorganization, integration of existing pharmaceutical resources to achieve maximum profits and ultra-conventional developmen