Marketing costs of verification scale and methods of.doc

 PAGE \* MERGEFORMAT 11 Marketing costs of verification scale and methods of As long as, on a certain scale enterprises generally there is a marketing department, which carries an important marketing department’s job is on the market in a variety of promotional costs for verification. Its fundamental purpose is to monitor the implementation of marketing costs and use of the corporate market, every penny is used to eliminate the corporate waste of resources. Original intention and desire of enterprises is good, but in actual operation, because each enterprise marketing marketing costs in the verification of the scale and methods of use vary, there will inevitably be one kind or another problem. The first phenomenon: the cost of verification too loose. Verification simple, a mere formality, as long as the information reported up the cost of documentation is complete, successfully passed the figure to be right on. The second phenomenon: the cost of verification too stringent. Marketing inspectors in all eyes that, let off any clues if it is found to report cost data in doubt, do not ask indiscriminate, of the promotional costs reported immediately Koufa. Case 1: Li was responsible for A sales management, dealer’s execution is also very strong. A few days ago, Mike put the channel last month, dealers do take the gifts reimbursement data compilation completed and returned to the company. Xiao Li suddenly receiving this day the phone company, said: ‘A market dealer cost of access take the gifts in question, after verification of the true rate of only 50 percent, to punish the dealers, this amount is only reported that half of the! ‘Alan heart to hear this news was very nervous, if it is only reported half the cost, how to face the dealer, the latter how to cooperate with the dealer? Li was on the very heart of this cost to the bottom line beyond which do event, on and distributors conducted in-depth communication, Xiao Li in the implementation of activities on a