Market research - is not easy to say love you.doc

 PAGE \* MERGEFORMAT 7 Market research - is not easy to say love you Market research some of the problems points: Beer enterprises from the resource integration to large-scale capital operation, the market phone-in in full swing. But, from the company located in North China beer market in the region at all the manufacturers on the market research focus in varying degrees. Market research at this stage generally used in three ways: First, commissioned a professional research and consulting firm or consultant companies; Second, the quality system certification under the internal information feedback; Third, the company’s marketing department or the leadership to carry out special research. Professional market research agencies, with strict industry standards and a high degree of spiritual practice, for beer companies to provide detailed market research, statistical analysis, marketing planning organizations, and other services. The question is: First, charging too high; Furthermore, communication between the two sides of the beer industry, including its background, trend analysis, decision-making takes time cost; Finally, there is cultural conflict, because beer companies are mostly retained the planned economy The shadow, administrative intervention components, there is the reality. However, the fierce competition in the market for a growing number of beer companies recognize the importance of market research. Effective market research to understand the target market to buy or propensity to consume the same time, macro-and micro environment, to make an objective assessment of the company so as to formulate effective business strategy. More successful operation of this case is Beer Group, Tangshan, Hebei, and Shanghai since 2001 to reach a market research letter of intent, through extensive market research, establish a brand development ideas. Subsequently, the introduction of a plastic box shaped bottle * 12 ‘Tangshan’ beer, and enable enterprises to achieve