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- 2017-05-04 发布于浙江
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Market real one- a return visit to Medicines and Health Products Market
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Market real one: a return visit to Medicines and Health Products Market
First, the purpose of the re -
Pay a return visit is a pharmaceutical product after-sales service system, an important way, refers to the customers to buy products, we pay a return visit on their own telephone, home visits and other services, directly with the target customer contact, communication, persuasion, in order to achieve the following purposes of marketing Activities:
1, taking in the process of gathering consumer issues, in order to facilitate to improve our work;
2, guiding consumers to take in order to achieve the best effect;
3, to promote repeat purchase or driven around the customers to buy;
4, to quell complaints, increasing customer loyalty;
5, to improve corporate image.
Second, the role of the re -
1, by a return visit, face to face or over the phone to provide medication guide for patients, we can better achieve the desired effect.
2, through the patient’s consultation phone calls to understand the illness to explain the pharmacology, to reach sales.
3, through two-way communication with patients can be directly collected the views of the product in patients with (positive or negative)
As the company’s marketing strategies and programs for reference, it would then be able to improve products to better meet customer needs.
4, through the successful treatment of patients complain, both to make the company’s own products or services, early warning effect, and also to maintain, strengthen customer loyalty.
5, we can use statistical sampling methods, by telephone, timely access to valuable first-hand information on market response, in order to provide a basis for planning.
6, over telephone return visit to enhance contact with patients, improve corporate image and establish a good reputation.
3, returning the contents of Service
1, with potential customers by telephone communication;
2, answering patient consultation, telephone;
3, t
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