Market position of Network Marketing.doc

 PAGE \* MERGEFORMAT 9 Market position of Network Marketing [Abstract] With the development of electronic commerce, Internet marketing has become more standardized. To better grasp the network market, it must be accurate on the network target market positioning, master of network marketing target market positioning enterprises to develop standards and principles of network marketing is an important prerequisite for the success, this paper presents the network marketing target market positioning method can be used as reference. [Keywords:] e-commerce network marketing target market positioning network marketing target market positioning is through the planning and carrying out marketing activities for enterprises and products to create a significant difference in the characteristics different from its competitors, and to this difference image, vividly displayed to customers, strive for recognition of target customers, so that the minds of enterprise products in the customers form a unique, distinctive impression to form the network marketing business unique, irreplaceable competitive advantages. First, from the traditional market positioning market positioning of Network Marketing Traditional market orientation has two parameters: price and grade. In the basic parameters on the basis of different enterprises also can be used more specific targeting of specific parameters, such as cost, quality price ratio, appearance, after-sales service. For network marketing companies, price and grade can still be positioned as its main parameters, but the meaning of this time difference with the traditional markets, market positioning in the network marketing, the prices are no longer a simple business products and services on behalf of the prices, because Network Marketing using the Internet such a virtual platform for consumers faced by consumers, whether individuals or companies are no longer simply concerned about the prices of products and services, but rather to