Market Positioning and Market Development.docVIP

 PAGE \* MERGEFORMAT 12 Market Positioning and Market Development First, market positioning Has been developed to develop and produce products and enterprises in marketing the first encounter is the ‘market positioning’ problem. Simply put, it is first set in which the ‘market’, ‘occasion’ and choose which sales of consumer groups, the enterprise’s products is the market is still in the South to northern markets? Is in the coastal market is still in the mainland market? Is in urban markets and in the rural market? the market in large cities or in small urban markets? is in large shopping malls or small shops? is to select middle and low high-end hotels or restaurants ... These issues and the choice of target consumer groups are often plagued corporate marketing department. And many enterprises in addressing these issues are often based on conventional thinking, such as fur type product selection markets of the North, the North as the cold weather, these products definitely sell better; health care products select metropolitan markets, given the large urban high levels of income and their purchasing power certainly strong; another one would like to think of Beijing, the Shanghai market, because these markets, the amount of retail goods every year, hundreds of 100 million, the slight occupy a small piece of market share, sales revenue is very impressive; Some companies aim at large retail shopping malls, trying so hard to squeeze into these stores, which accounted for a place; some enterprises are to withdraw over and over networks, regardless of store size, is located where, whoever goods Jiugei who ... ... As a result, focus on select market positioning in the north of this fur product marketing companies in these markets, the effectiveness is not satisfactory, while the market has inadvertently developed by the South to fruition, with the enterprise marketing manager’s words is: ‘ determined to grow flowers and flowers do not open, willow Sung-line ‘; whi