Market research - the direction of increasing ship lost.doc

 PAGE \* MERGEFORMAT 13 Market research - the direction of increasing ship lost In the small commodity economy under the conditions of small-scale commodity production, production and varieties are limited, narrow range of market transactions, supply and demand changes in a more stable, competition is not very fierce, commodity production and management are more likely to grasp the changes in the market.So . Market research is only in the original, spontaneous, low-level state. The relatively developed in the modern market economy conditions, the increasing size of commodity production, producing a huge quantity, variety, size, color range; consumer demand is not only a large quantity of many levels, but also complex and changeable; the rapid fluctuations in supply and demand; market has been breakthrough in the region and even national boundaries; competition has become increasingly fierce. Faced with this situation, companies must fully grasp the market through market research information in order to make the right business decision, and remain invincible. Needlessly to say, this is the consensus of many entrepreneurs. However, the knowledge and practices, in reality there are very different. For professional reasons, I have been involved in many research projects of enterprises, according to my observation, the current business market research activities are a lot of errors, is increasingly a lost ship. Misunderstanding one, market research is very simple, our corporate marketing department can do a good job I took part in a consulting project on drink, originally according to our mode of operation, in line with the attitude of the customer is responsible for marketing planning, market research involved in our activities must be carried out under the personal auspices and participation. Can be customers insisted that they have through their marketing department to collect a very detailed and accurate market information, this information only allows us to