Marketing Cutting - will be driven a side of the opponent.doc

 PAGE \* MERGEFORMAT 8 Marketing Cutting - will be driven a side of the opponent No. 11 South China teacher big auditorium (Field Record) Subject: Marketing Cutting - will be driven a side of the opponent Speaker: Contemporary China’s most popular real marketing experts Lu Chang-quan Sponsored by: Yi-policy learning institutions in South China, Foshan, Guangdong Mobile Marketing Club actual branch Time: July 2, 2005 Location: Foshan Nanhai Theater Cutting the basic method of marketing Start with two basic problems began. What is the nature of marketing in the end? Many people have told me that my product is not way the teacher did not go out a sale or promotion is also not sell, but the price cuts, promotions, then I have no profits, how do I do? I tell them that, if you sell products on the product, it must be such a situation. For example, a glass of water, I sell two dollars a cup, others sell a 9, and then I sold an eight, down to the end, we do not have profits. This is the most stupid marketing. Marketing and others how to do different, even though the same products with different people say that marketing should have a basic right to judge and understanding. What is marketing? You have the product to me, I paid for you. There are two basic ways of human communication, a war, a World War II until Vietnam, the Korean War, the world needs a war, as long as human existence, war is always one of the themes of human existence. We hope that no war, but good intentions of mankind. The second method of communication of human nature, that is marketing. U.S. companies in China, with China the water on the land sold to the Chinese people to eat away tens of billions in annual earn real money. Coca-Cola is not the case, Pepsi-Cola is not the case, McDonald’s, KFC is not the case, KFC is now sold, with sales in China, has passed 10 billion, that swept away the money in faster and faster. I used to be a foreigner, as compared to China over the past forces of e