Marketing could not handle- Enterprise talk about our future and that is a joke!.doc

 PAGE \* MERGEFORMAT 4 Marketing could not handle: Enterprise talk about our future and that is a joke! Now, we enter an era of marketing. Market is its powerful and irresistible power of changing the fate of enterprises and products, in order to survive the opportunities and development platform, many marketing people are up and down the mission of carrying their own explorations, trials and hardships, with their dedication and tenacity to write a life. It is true that in terms of the spirit of the respect they deserve, but the development of point of view, also had cause for concern for their future. As an expedition in the market 10 years of senior marketing people, I am deeply aware that the former pay and inputs are designed to accumulate and store the future, so Zaikuzailei, and then a big wind and rain, we have no reason let their own, ignoring outside world. Some people say that marketers are relying on is a mouth, two legs, but in my view, this purely physical quantity-style combat instinct alone will accumulate to narrow experience in the present, only the mental and physical interaction at the same time, using innovations and breakthroughs can really build core strengths. In recent years, a terminal-oriented marketing seems to be to replace the advertising-led marketing trend, ‘advertising is to court death, non-advertising is waiting to die’, how should I do? For most of the medicine and health products and consumer packaged goods, the advertising risk is too great, and calling such, it reduced to the media wage earners. Furthermore, the role of advertising only in creating opportunities, creating atmosphere, and the terminal is the result. As a result, one-sided emphasis on marketing techniques and promotion of sales within a period of time become the dominant direction of quick success. Number of enterprises and products, whether is their strength, size, crowding the terminal in millions of soldiers and this single-plank bridge, at once, limited