Marketing consulting evolution- Who are you.doc

 PAGE \* MERGEFORMAT 6 Marketing consulting evolution: Who are you The value of marketing consulting, went straight to the customer enterprise market efficiency. Today Market Leverage, depends more on the business and financial logistics, etc. The other two levers force. Directly from the customer demand, competition opportunities for daylight to start, the opportunity is very small. So, always just ‘outside’ of the marketing consulting, nor whether ‘internal’ to the marketing consulting as the core, as the carrier of a management consulting evolutionary movement, bump to hang marketing defeated diehards. Yedui Ming said: marketing consulting, as absolutely independent business forms, hold ‘special disease specialist treatment’ of professionalism, will end up personal wealth. Evolution, not an individual will, client companies operating environment is the invisible hand. 1, the nature of the business marketing consulting Generation marketing consulting, and business opportunities from the asymmetry. Money, and market opportunities, we can boss does not know how to start, this time, Shi Zhanpai proficient in marketing management or theoretical school, found his ambitions useless. At this point, marketing consulting team mainly act as client companies or investment department of marketing, that is, customers pay short-term hiring a ‘Marketing Commando’, until the task is completed, the team naturally dissolved, find another master. Exogenous market opportunities, gave birth to a bunch of marketing beach-goers. Today’s business, endogenous capital and business opportunities, forcing marketing consulting from outside the mainland market thinking and solve operational problems. But I found that the vast majority of marketing consultant is not ready for commercial nature, financial management, capital operation poorly understood, but there is no interest to learn. Marketing consulting, from planning to channel management, to business process organiza