Marketing is our relentless pursuit of life!.doc

 PAGE \* MERGEFORMAT 5 Marketing is our relentless pursuit of life! Human society, each person has their own identity and yearning for lifestyles. The so-called way of life, is the concept of life, life attitudes, habits, consumption and culture, the combined effect of multiple factors to consumers of life arising from individual requirements, it is they need a variety of products and services, the sum of , but also they need the sum of the material life and spiritual life, but could reflect the characteristics of their individual or communal living. Marketing, such as to ‘exchange’ as the core concept of the theoretical system and its practice is accompanied by the emergence of human society the development of commercial activities shape. After all, he was with the consumer-related, the concerns of consumers in the event of what kind of changes and changes in marketing to consumers have taken place under these changes to make corresponding countermeasures, according to the rhythm of this change so that the product or services have been welcomed by consumers. Blue Ocean International Marketing Chile Colombia advisory body that, ‘the way of life through the relentless pursuit of marketing’ is to pursue the lifestyle of consumers demand, such as the cosmetics industry, you can appeal ‘beauty is a kind of living conditions’; in the weight-loss health care products , you can appeal ‘to lose weight is a kind of attitude to life’; and promotions in shopping malls, you can appeal ‘consumption is a way of life’; in the real estate industry can also be demand ‘principle of simplicity is a life’ and so on. Business through effective marketing, the company’s product or brand has evolved into a particular lifestyle or even a status symbol, status of the identification mark, but up to attract consumers, establish a stable consumer group purposes. We live in an era of constant innovation, due to environmental impact, marketing has brought to our world, more and more chan