Marketing is not an art!.doc

 PAGE \* MERGEFORMAT 6 Marketing is not an art! Marketing books tell us that marketing is a science and an art. That is science, after all, the marketing theory is a summary of marketing practice, refining, a variety of natural science and social science integration, that would be also plausible, but , China’s market has gone to the “art”, if only in order to achieve business goals, meet consumer demand, play a “beauty” role, pleasing it also fills the case, is the art of science is also very good . Unfortunately, this “art” has gone to the opposite of normal - vulgar, greedy, and contrary to common sense. Many times, these so-called “art”, will make you wide-eyed at a loss. Let me talk about the vulgar Since the “General-designate,” invented the “cry-style” TV shopping later, this “trademark” TV shopping patterns began to spread in the major TV media opened, a man and a woman, hoarse, as if the price of things sold, they suffered a major loss! “General-designate,” the TV shopping although suspected of fraud, but the “performance” at least from the heart, do not feel contrived or weird, but other imitators, I do not see their “spontaneous” , on the contrary that mimic blunt, people thorn in the side, scalp tingling. If the TV shopping is an innovative way to buy it, can only be good form, content poor. If you want to put “art” of the ring, it was thousands of miles apart. A cell phone, the price of several hundred dollars, you can not charge more than ten meters from left to something does not, what function has a call can save costs, the gold shell, brought gifts “great face” #8226; #8226; #8226; #8226; #8226; #8226; It was not selling mobile phone, obviously talking about the “fairy tale.” Look at the TV station in the TV shopping, underwear, breast, wine, aphrodisiac, XX limited edition gold pen with the leaders, the whole is a hodgepodge of vulgar vulgar. With the advertising point of view, this ad is not only vulgar, but no scientific at all, e