Marketing is not complicated planning more simple.doc

 PAGE \* MERGEFORMAT 11 Marketing is not complicated planning more simple From EMKT. engaged in marketing, management and marketing planning of 10 years, I have my occupation has been a growing number of insights, first of all, I found that when the previous reading of marketing textbooks, the book’s a lot of theories and concepts of feeling very confused, and even do not understand how, market segmentation, brand core values, marketing mix, as well as integrated marketing communication, etc. These professional terms in the actual marketing of what should be how to use? In the sales job done for a few years, suddenly have a strong interest in marketing plan, so a backpack on the home to Shenzhen, a pity that I entered into this career is not the time, that time, the whole of Shenzhen on the ‘planning’ this career has a lot of contempt, because of He Yang and Wang and others deified, with a variety of ideas for a master, it seems a little idea of who can Zhidianmijin to enterprises, and thus resulting in a community planner’s doubt. Time to attend a friend’s party, banquet, everyone distribute business cards, table 12, the men took out all the cards even with the planned title, such as the ‘XX planning director of real estate companies, XX newspaper Planning Manager, XX advertising plan division and so on, and my business card naturally XX marketing planning, project managers, the women looked at us in this posture all laughed, and said that we can open a planning company, while the participants expressed and planning, even his mouth is Wang Zhigang啦 , Chen Fang啦 , etc., only I told them that I plan to do with them not the same, so the whole table of men and women have asked me, how can not the same law? I thought, it is not the same as that is not the same ... ... This is a matter in 2000, and now think of it I felt ridiculous and naive in the planning have been divided into a variety of film need to engineer, TV stations need planning, corporate manageme