Marketing is not staking their claims but Zhanshanweiwang.doc

 PAGE \* MERGEFORMAT 5 Marketing is not staking their claims but Zhanshanweiwang Are not always caught the robber, robbers, when there are prudent. Have you seen rob robber to the police station do? I did not! But sales-oriented company to do most things: that to the police station to rob! They even declared: ‘No bad market, only bad salespeople. ‘ Many companies do marketing, consulting, that they will take a lot of information to me, saying that this is their marketing materials. I say you get wrong, this is just sales information. Your information, while very comprehensive, but I most needed that there is no: you should go where in the end product sold; in what way you sell it? Robbers are usually in their own sphere of influence activities, and almost always adhere to a common robbery by: On sinister wind high, with the number of hidden advantages in the dark, the other side into the encirclement, shouting out to go forward together. This is the core logic of a bandit. So gangster logic of marketing, the most prudent and most critical areas is the marketing, distribution and resource allocation; do not have a good layout, no matter how more resources can be wasted; have a good layout, good allocation of resources is also a dead end. This is the logic of marketing and sales of the most fundamental difference between the logic! Marketing logic that: there is no bad marketing personnel, only bad marketing, bad layout and allocation of resources. The logic of selling the gratification felt like staking their claims, their layout logic is that my horse to go where the fabrics go, they say it is sales opportunities, you do not run in the past, they will lose many, was snatched from a lot of other people , as long as the male die, will be able to run run far far; the sales-oriented business, has always told you that his network covers the number of provinces, the products are exported to the number of countries. Their resource allocation logic is fresh clothi