Marketing is not just a simple price reduction.doc

 PAGE \* MERGEFORMAT 8 Marketing is not just a simple price reduction Price cut seems to have become the car company is currently the most common marketing strategy, but want to make automotive products play a greater role in the overall marketing, the enterprise of shaping long-term business and brand impact, is by no means as simple as price cuts. In recent years, price cuts have become the most common automobile enterprise marketing strategy, and the present China’s automobile industry is also undergoing a new round of price wars, but many companies products in a substantial price reductions, the sales and brand and price cuts before the same obscurity, milli no effect. Some enterprises can only see the phenomenon of car price cuts and results, without serious analysis from the nature and principles of the price reduction strategy and cut prices of the impact on consumer purchasing, marketing theory, from creation to today has developed to the level of the fifth generation of China’s automobile industry in the context of fierce competition, a single marketing has been very difficult to play a role. Auto price cuts ultimate goal is to enhance product sales, but before making price adjustments, we first need careful analysis and research in the current highly competitive context of frequent price cuts, how to price cuts can really enhance the sales of motor vehicles. Similarly, the price cuts, different meanings Enterprises in product price adjustment, will cause changes in the following areas: First, the prices have gone down the product target market changes. Prices have gone down the goal to increase sales, there are two: First, the original target consumers, product prices have gone down that value for money to buy products more competitive; the other is the price reduction will bring the product target market down , the original can not afford to buy the product to consumers as lower prices and start buying. The latter is the decision-making enterpr