Marketing people of choosing books and reading.doc

 PAGE \* MERGEFORMAT 7 Marketing people of choosing books and reading Marketing is a relatively relaxed time job, and some people say that marketing people as long as 1 / 3 of the time spent working can be managed successfully. Perhaps the above, then a bit exaggerated, but illustrate marketing people have enough time to choose the books, reading. In fact, marketing is not only a time of relatively relaxed profession, those who engaged in this industry is still a relative lack of knowledge of the group; because for marketing people, their time does not leave the relatively loose, but their entertainment is also relatively more Time is also relatively unstable and is not middle of the night when the call comes in even worse cases, cars travel at night is still; time of fragmentation and uncertainty determine the very few people able to stop and study of marketing, charging. As a result, marketers how to use the trivial time to choose the books, reading self-charging has become a very important issue. No time for reading does not mean that reading is not important, the marketing industry is too complex for the demand for knowledge, and I used to work in tourism, then the teacher told us ‘guide is a hybrid home’; now who has ever wanted to come to market is not a hybrid home? Marketing aspects of daily needs to contact people who have business there are politicians, some academics-style type of business executives who are hard work, which requires marketers to have enough knowledge level of contact with these people, and communication. And ‘The World Is Flat’, time goes on, and we do not have access to new knowledge difficult to adapt to the current market. The current marketing efforts of the following several major trends: 1, convenience in transportation, communication, frequent, making the world has become flat, and competition is all the more intense, and we need to constantly adopt new ways to participate in market competition; 2, the outside world is