Marketing strategy designed small market.docVIP

 PAGE \* MERGEFORMAT 4 Marketing strategy designed small market If you’re ready to start large scale Ye Hao, small-scale Ye Hao, you must face the reality of today’s highly competitive. Consumers are bombarded with advertisements every day business, discounts, etc. used to draw, and they taste more and more demanding in the market, they listen to the mercy of the situation by the business is becoming history, to master customer relationship is becoming a race to pursue the businessTarget . In this case, you have to break a little piece of heaven, occupy a place, and open up a special small market, may well be a shortcut. 1. What is the special niche market? Specifically small market is corresponding to the mass market concept. ‘Special little’ word mean? From the definition point of view, ‘specifically the small’ refers to be regarded as special, special, unique product or service. This means to you, once you have found the right of this special, special, unique product or service, price is no longer affecting an important factor in consumer spending, it is no longer as sensitive to the mass market. The formation of a special small market, should have such a number of elements: (1) did not become a similar business, or business-depth development is not enough; (2) the existence of your business needs; (3) the size is big enough; (4) In the region there may be operational; (5) through marketing easy to cover. Small-market strategy designed to consider a basic premise that the market already exists, just waiting for you to discover a pair of eye immediately be able to start marketing. If the market itself is as yet unformed, needs you to nurture, from a cost perspective, it is uneconomical. 2. Specifically what a small market strategy? Designed a small marketing strategy, it refers to a business, most of the time and resources are targeted at the mass market in a specific minority. It is usually divided into the following categories: (1) the ultimate user