Marketing strategy during the post-SARS.doc

 PAGE \* MERGEFORMAT 9 Marketing strategy during the post-SARS SARS epidemic how long? How much the damage caused by SARS? Some people used to refer to the Asian financial crisis, it was used 98 times to refer to flood. However, for this disaster in human history, we are now difficult to predict or measure out of the way SARS is estimated to society, to the damage or loss of business. Because enterprises located in different geographical and related business environment is different - the Government in handling the SARS outbreak will affect the business performance. From the current situation, we can city as an example to illustrate the Government’s handling of SARS incident to the business, the impact on the economy. Guangzhou. Should be said that Guangzhou is the country worst-hit areas. Through the initial panic, the Guangzhou Government’s handling of SARS on the socio-economic stability of ease and had a major role. Guangzhou is a busy market scene, Guangzhou, dining, entertainment and still maintained a very high attendance. Why is it so? Is it serious Guangzhou were bolder, particularly low interest for life? The answer is no. Guangzhou Government in leading medical and health sector, ongoing efforts to win the battle SARS, while continuously to educate the public through the media on how to prevent SARS, at the same time, the Government has introduced policies to support effective food and beverage, entertainment industry to operate normally - such as quarantine departments to step up to the dining the entertainment industry for inspection and guidance to strengthen the food and beverage, entertainment industry, health management, protection, management, and introduced a series of tax breaks, support dining and entertainment and business to function effectively. The Government’s efforts and the media calls to businesses and the public brought about a positive attitude to deal with normal SARS, so in the worst hit areas, but the business environment, bu