Marketing strategy and tactics of the three causes of non-uniform.doc

 PAGE \* MERGEFORMAT 8 Marketing strategy and tactics of the three causes of non-uniform Marketing Guru Philip Kotler has been the marketing problems are reduced to three important areas: strategic, tactical and sustainable development. And pointed out that the key to the strategic positioning, tactics, the key is differentiation, but the key to sustainable development, the brand name. I think the more critical is the marketing strategy and tactical unity. Strategic and tactical unity, sustainable development issues are also resolved; and strategy and tactics are not unified, enterprise marketing efforts are often haphazard, more seriously, or undermine each other, confusing ourselves. Such as Electrolux, Alcatel because in the China market strategy and tactics of the lack of coordination, far from satisfactory. I have recently in Nanjing, a well-known radio program heard Buick Lacross of an advertisement, a pair of husband and wife with relish to talk about the fuel-efficient performance, Buick Lacross, Lacross people feel the economy seems to be a family sedan, we can see Such problems renowned international companies also not spared. Caused by non-uniform marketing strategies and tactics there were three main reasons: 1, positioning is not in place Strategy, the key is location, location has been made since the concept has become a weapon in the hands of marketers. If you commented that an enterprise has no market positioning, and that the enterprise can be regarded as almost an insult to marketing staff. However, the location is too general, location is not in place the current work in a corporate marketing phenomenon. Location is not in place, then the strategy is not clear, and tactics at a loss, it is not a unified strategy and tactics of the most common causes. I think that we marketers should learn from Mr. Xiang Jinyong. Like the ‘hero’ of this concept, Mr. Jin Yong’s novels, there is Guo Jing’s simple goodness, Yang Guo-smitten like mad, Xiao Fe