Master Kong is how to go beyond unity-.doc

 PAGE \* MERGEFORMAT 19 Master Kong is how to go beyond unity? Survey data show that as of the end of June 2009, Master Kong instant noodles market share in China reached 54.1%, and unified market share is less than 15%. And, Master’s tea beverages also fight to the market first, the share of 53.14 %, almost twice the second single. The industry with a unified interpretation of the Master Kong is already numerous, but the author discussion with many people in the industry, everyone is on the Master Kong - the unknown unknown junior in Taiwan to mainland China, more than half of the occupation of the market, there are many doubts: Why go beyond its “big brother” reunification? What is the secret of its growth? it successfully integrated brake hand weapon to get rid of what? These issues need to the development process from the Master Kong, as well as its contest with the unification process to dig. Perceived nature of the industry Through the Master Kong the legendary venture behind the success of many people Kangshifu, even down to the market beyond the unity of the huge market opportunities and growth potential, but I believe that this is Wei line going through setbacks, perceived to nature of the industry. Master Kang Wei, founder of four brothers in Taiwan: Wei Chou, Wei Ying, and Wei Wei filling line .1958 years, Kahn’s father, four brothers, Wade and Rural Areas in Changhua, Taiwan played a small oil mill, named “ ASDC. “From childhood, four brothers and three sisters to the oil mill with help doing alterations. Although very hard, but the scale of oil mill has not become developed until the late 70s of last century the death of their father, the family property and liabilities also the basic balance. Problems in a number of factors under the 1988, by the family trust, Wei-line diverted to the mainland from Hong Kong to look for opportunities. Then he can say is unfamiliar in China, to maneuver between the back and forth in the provinces, stud