Marketing Trends in 2010 judged the third terminal.doc

 PAGE \* MERGEFORMAT 12 Marketing Trends in 2010 judged the third terminal In 2010, the third terminal and a new round of marketing climax. With the new rural cooperative medical reform and the new step by step, the rapid development of the pharmaceutical market in rural areas, farmers were blowout development of medical needs. This is the government the inevitable trend of preferential agricultural policy, NCMS is the original Dabing small government, the demand for minor illnesses died liberating dragging out the proof. I recently visited rural areas in Shaanxi, we found a village in Shaanxi Local Government to implement the system in a room, cost of government subsidies rural doctors, Free direct deposit of instruments of basic health room equipment, as long as farmers learned to pay thirty dollars you can enjoy the seriously ill patient co-ordination. Unfortunately, things can not be as economically developed areas, out-patient clinic can be reimbursed a certain percentage. I rural areas in Shaanxi Big Horn also hear it in the village notice: Government free of charge by the implementation of village health hepatitis prevention of hepatitis B vaccination free of work. that the new rural cooperative efforts in rural areas is a great promotion. Then the third terminal in the end of 2010, what kind of changes and trends, I have been visited, with the trade exchange and analysis to determine the following summary of the new trend of the third terminal. First, market expansion, structure and a radical change in marketing strategy New health care reform would make the market for free competition to become the Chief of the third terminal, the third end the government monopoly market. Market structure, market players, marketing models, marketing methods will change fundamentally. Pharmaceutical market in the direction of the previous sale of drugs to two, one sold to doctors, is the first major end markets, and the second was sold to consumers, the retail