Marketing Qi is the Road.doc

 PAGE \* MERGEFORMAT 8 Marketing Qi is the Road Do marketing for a long time, eyes open, eyes closed, head full of marketing tools and concepts are flying. Jing Xiaxin thin sometimes wanted to come, some marketing tools you can give him a different name and concept change, you can give him to wear different clothes, different variant forms, but also whether it is fancy new name Well, the real new alternative worth mentioning, these traditional tools of the “core values” and the essence of it remains unchanged. such association channel, joint marketing, direct marketing, conference marketing and so on, regardless of how the mutation, they can not escape from this as a marketing channel Tools of the “core value” that is, for all their efforts to realize the value of the product to transfer a channel only, then such discount, buy gifts, prizes, consumption allowance, stored value, etc., Britain came down in the past or do not throw off the sales promotion of the “de facto profit sharing, stimulate sales,” the essence. It is this endless variation exemplifies the value of our marketing consultants and significance, but also between enterprises set aside a watershed victory and negative, determines the fate of companies as Wang Kou. Market competition is almost tragic in history, winning the competition is always much less negative. “Marrow of a million to get off the ground,” Heroes are often stepping on the bones of losers along the way. Winners have similar glory, losers they have their own failure. the author many years of marketing consulting and planning history, the flaw causes dialysis and found that the losers tend to have a defect that can not can not be ignored is the use of flexibility to take advantage of the wonderful odd, odd is not a deep understanding of marketing is the meaning of the Road. Twenty years of marketing process, the breeding ground for tens of millions in China, the marketing force of the public, and the authority of the tradi