Marketing real eight-step two- the formation of marketing-oriented organization.doc

 PAGE \* MERGEFORMAT 7 Marketing real eight-step two: the formation of marketing-oriented organization McKinsey has a lot of top companies in China provides a very good strategic planning and marketing location-based services, such as: ‘Unicom’ CDMA new time and space, COFCO Wines amp;amp; Spirits ‘Great Wall of Wine’ and so on, but the current development of these enterprises have suffered a hinder the implementation of the program outside. Why? McKinsey amp;amp; Co. plans a catchy title? Quack wrong person? Not. The organization of the implementation of the program (mechanism) problems! China’s domestic business organization is built on the administration of the basic starting point on. Internally: they were holding to the banner of financial control as the leading investment on production-oriented, popular political balance. Popular a few years the ‘corporate culture’ heat is the business leader tried to use the so-called ‘establishment of a common vision of’ a means of concealing or weakening of the local enterprise mechanism inherent in the ‘politically motivated’; external: they control the customer mission, vigorously Business e-game. They also attempt to inducement and control to consumers, but often failed to succeed. The most popular topics are: ultra-modern business, many enterprises have become the ‘heartbreaking’. The reason is: super for their own business development and consumer value and formed an alliance, it allows consumers to get benefits and value, consumer choice, the supermarkets. In the consumers ‘heart’ in the firm’s value has dropped a lot. This is a misunderstanding caused by the organization concept. Also in the composition and functions of the positioning of the Organization there are errors. First of all, the general manager is doing what? In addition to investment performance, general manager in charge, does the enterprise should also be responsible for long-term value? Secondly, the so-called marketing to pay the total is s