Marketing realization of the promise.doc

 PAGE \* MERGEFORMAT 9 Marketing realization of the promise A hero in the big waves淘尽 modern competition, you know how to protect a brand, keep a market? In the dazzling array of supermarkets, you know how to enable the customer pick up from the dozens of brands is not the competitor’s products face is your product? many operators realize that they must do a good job marketing, but do not understand their marketing efforts failed. Because they did not find the problem. Core of the problem is that you must learn to ‘promise’, to find out what is a good promise, to realize the promise. Producer: Provides a promise Many producers are not fully aware of its production and sales are. Is not produced by their own washing powder do? Customers to buy not just this kind of bags of white powder chemical substances do? Then face a white powdery substance, why clients pick up from the shelves is the ‘Tide’ and not your brand? when customers pick up from the shelves Tide, he saw that the detergent, thinking it is ‘a genuine, clean’. In other words, he bought is not the washing powder, but rather ‘a genuine, clean’, this promise. Producers to provide products, is actually a promise. Customers to buy Head amp;amp; Shoulders, not want to buy a bottle of pale blue liquid, but because it enables ‘dandruff to go without leaving a trace, hair is more superior’, buy a more beautiful hope more ships; customers to buy Contac not want to buy a capsule, but because it ‘to eliminate cold troubled’, get cured comfort. Dr YEUNG Sum, the company said: ‘We are sold over the counter drugs, we are selling is good health. ‘Customers need the benefits of the product, the product is nothing but the interests of the carrier; and producers need to do is to provide an assurance that the interests of the promise, the promised benefits is the core of the product. How to be good promise Not every one who are good at providing promised promised. First you make it clear to whom you should be prom