Master public apology Gangchu Longtan again into the tigers den.doc

 PAGE \* MERGEFORMAT 6 Master public apology Gangchu Longtan again into the tiger’s den Master deep ‘water gate’ incident, after all, or there is no way to escape with a formal apology to respond to the public. In fact, a crisis public relations is no mystery, no one company are likely to encounter this or that crisis, there is to be expected, but can not determine the time of the node, such as certain food additives business problems, companies are not the total absence of mind preparation; some are unpredictable, such as Shi-donation event triggered the crisis triggered by occasional accidental crisis. The crisis can be expected and can not be expected, companies should establish an implementation of the crisis early warning and crisis management mechanisms, can be the first time in the crisis to make the appropriate response is to reduce the adverse effects of the crisis the most important part of the response lag, prolix extension or expansion of the crisis will only harm intensity. Thinks brand indestructible and ignore the power of consumers, especially in the increasingly high level of networking to consumers today, contempt power, will inevitably result in the intensification of conflicts to some extent, the network of speech is difficult and rapidly transmitted to the control of sexually Company presented a greater challenge to deal with the crisis, ‘effective speed’ into a crisis handling saved the day and pull through the critical point. The crisis in terms of any one brand is not a stranger to the vocabulary, critical incidents have occurred almost daily, international brands and domestic brands are also experiencing the crisis as not many companies offer a wide range of lesson, but many companies still often in crisis management repeat. For the handling of the crisis, in the final analysis is not a company fails to tackle a greater extent, is the enterprise lazy handling of the crisis events not serious in some cases, angered consumers, while