Marketing universe Predicament- selling point and buy some changes in.doc

 PAGE \* MERGEFORMAT 5 Marketing universe Predicament: ‘selling point and buy some’ changes in Marketing From EMKT. people know that to succeed we must first find the product marketing, the selling point! Is to find the product other enterprises do not have is unique in that the author often said that differences in marketing. We can see, we often say that their products were good, then what the keystone of your products do? Compared with others, what is unique about it? What is it worth to consumers to try it? This should be all of us should think about direction. Some companies are saying our products are also very unique selling point is also useful, but our products have not been proper treatment, which is Why? Oh, we turn to the analysis. I engaged in from the liquor industry, for instance, Zhang Gong wine, committed such a fault, and their ads say, ‘East and West, the good wine in the Zhang Gong. ‘This statement may be known for a while, but as far I know, Zhang Gong wine sales, particularly sales of premium wines is not a very good writer in the’ business marketing two carriage ‘had already been said, the measure of a ads are good ads, the ad is not how creative, but to improve the amount of sales of the product! Of course, Zhang ads are not of this bow is not good, at least let everyone know this brand, the brand has contributed much to the spread, but I believe that everyone remember, this is only the first step in the completion of advertising, the second step is critical, that is aroused the desire of consumers to buy! In many terminals shop, we can see that sales staff to see customers as an endorsement of their products as recommended, saying how good their products, then your product Fortunately, where? Yes, this promotion allows customers that do remember your brand, but only to remember that it is not enough, the key is to give him a reason to buy. However, a serious homogenization of the product today, is somewhat difficult, but I think as l