Marketing Research- Discussion on the purpose of event marketing and texture.doc

 PAGE \* MERGEFORMAT 6 Marketing Research: Discussion on the purpose of event marketing and texture Any marketing campaign has its own specific purpose. Some ads are to the vast number of consumers look at, and some are looking to agents, some to retailers to see. Object is different from the color of the sample ad is different from the contents of a difference in emphasis, stressing the core difference. On the surface, Roewe vehicles Tianmenshan engage activities to Tianmenshan and Roewe tied up, for shallow implant marketing, it seems crowded, the brouhaha over your side, I finished singing debut, a long stream of water vegetation. Undeniably, spent so much money, please so many social resources to integrate naturally has its role, it is not negative. But our focus is to analyze the surface reached the texture of events for propaganda purposes, that is quality. 1, from marketing to analyze the purpose of advertising From the traditional ‘Harvard Management Complete Works of’ the theory of teaching materials, any input to a larger advertising mainly salesman, supplemented by the development of marketing models, can be unified is called pull marketing, and vice versa is a marketing push. Pull marketing purposes seven, from the low to high and gradually display are as follows: 1. For consumers; 2. To expand awareness; 3. Distinguish between different brands; 4. Results in a purchase; 5. Establish a strong brand; 6. To establish and promote industry standards; 7. Tectonic business and business culture This is the industry’s often said, do first-class enterprise culture, people are the core; second-rate company to do the industry standard and technical products is the core; third-rate company to do branding, packaging and advertising efforts and product quality of the surface show efforts must be qualified; four streams to do business return products; 5 stream enterprises that often struggled in the loss of marginal product (Reference: Shen south, Zhang