Marketing opportunities for the European cup.doc

 PAGE \* MERGEFORMAT 5 Marketing opportunities for the European cup TOM claim kinship European Cup, catch up with the three major portals TOM through many years of building sites, has become a popular with young people and sports enthusiasts welcome the brand has always been buried TOM wireless value-added business, although the content and brand on people’s inner strength, but it has been difficult to go beyond the rapid development of the three major portals enveloped. However, many portal sites in the country of concern to Euro 2004, TOM web site and did not uphold the silence, one stroke to win UEFA duly authorized, exclusive contractor only designated English the official UEFA website. The TOM website Euro ‘only designated Chinese websites’ in significance. Can be said for the first time since the establishment of TOM Online and international sports competitions to achieve deeper cooperation, which is not only the web site provide a variety of online services to the user the opportunity, but also for the sports industry chain, to win business opportunities, but also a challenge for the country’s three portals opportunities. Although the TOM to win the opportunity to pay a high price for the UEFA out the next four years, 10 per month million yuan price tag, but from a strategic view of future development sites, but only drop in the ocean. During the European Championships, TOM not only provide news reports, will be through SMS, MMS, IVR, WAP, JAVA and other wireless business platform, to provide users with event information, pictures, quizzes and other services for results of the competition. From these elements we can easily see that the strategic direction of TOM website, in efforts to build their brands online at the same time, with the help of this hot European Cup competitions, advance on the three major portals, to achieve the market to maximize profits. Sina and Sohu have all through the World Cup and other major sporting events, rapidly enhance si