Marketing in the era of economic problems and solution strategies.doc

 PAGE \* MERGEFORMAT 9 Marketing in the era of economic problems and solution strategies Network to write papers: Abstract: Knowledge economy is based on the latest technology and continuous innovation as the core, is built on knowledge and information on the economy, while the emergence and development of marketing, marketing the concept of change is in a certain social, economic, and cultural context of from the production concept to sell the concept to the marketing concept or marketing from mass marketing to the modern concept of clarity, to the development of relationship marketing are all marked with the stigma of age, knowledge economy will be the traditional market marketing ideas, tools, organization, management and impact on the impact of the marketing knowledge economy raised new challenges. Keywords: marketing strategy knowledge economy Since reform and opening, China’s economic system gradually transition from a planned economy to a market economy, the market gradually from the seller into a buyer’s market face a buyer’s market, few enterprises turn pressure into motivation, structural reform, innovation in technology, innovative products, in fierce market competition to win the initiative, but more companies do not change their ideas, take the old road, unable to meet the needs of the market economy, and a ‘good, but three years, survive five years’ is not normal. study the reasons are manifold. Marketing is the main reason. First, the current business problems in marketing 1 business marketing concept has not changed. Deeply rooted in the era of planned economy, some state-owned enterprises to a buyer’s market is still pursuing the traditional production concept, product concepts and marketing ideas, but in the current period of market economy, due to oversupply of goods, a buyer’s market a ‘difficult business’ problem , there are some business-to-buyer’s market Cuoshou no policy, follow the crowd blindly promote their p