Marketing Implications of the monster village.doc

 PAGE \* MERGEFORMAT 5 Marketing Implications of the monster village Tou Forest Recreation Area in central Taiwan, in addition to the 2800 old red cypress “Tree”, as well as the famous university pool, green vigorous bamboo has always been central Taiwan famous scenic spot, but also there is much variation in the scenery of nature is not easy in a short period of time, many tourists do not visit in the short term, the second my own first visit to Tou Forest Recreation Area in the high school a year ago has almost 30 years. Although 30 years ago, on Chitou scenery is quite praise, but 30 years seems to be no strong motivation, let me re-visit university students recommended Tou area in front of a few days ago a “monster village, called the” trick made the village. “ successful marketing case, let me repeat business after nearly 30 years, take the opportunity to “inspect” the success of the “trick”. Monster village is located in the the Hsitou scenic side door, the site was originally only a decline of the shopping street, the one just located in the the Hsitou scenic side door, is not the only way into the scenic area, but also because of the shopping street in the past the sale of goods is simply the local fruit and the lack of unique souvenirs, making this shopping street is gradually disappearing, and were not favored by tourists. monsters in the village of “trick” is the imitation of Japan’s Tottori Prefecture monster village, to the decline of the entire Street converted into a Japanese-style thatched huts architectural style, hanging Japanese lanterns, each store are packaged into a “monster color specialty shops. For example, selling bakery monster monster bread (in fact, joined the endemic herbs, bacon, bread), the stores of the monster face monster ramen “(in fact, central Taiwan is already a popular noodle soup. In addition, the street set up a few monster-shaped boxes for tourists will “monster village” postcards sent directly to friends and relat