Marketing boundaries font search box.doc

 PAGE \* MERGEFORMAT 9 Marketing boundaries font search box Search is a biological instinct, access to information and the ability to fundamentally determines the collection of individuals looking for prey, avoid predators, perceived spouse, thereby affecting the survival of entire populations, while in the information fragmentation, channel diversification Being Digital Environment , the search capabilities of enterprise search capabilities and guide the development of ever more importance, as the founder of modern marketing Milton Kotler said: “expand the market through the search engine to find the customer has become a source of significant growth for SMEs. “In fact, not only small and medium enterprises, many brands rely on search marketing clients have gradually deepened present in the online advertising search engine advertising account for more than 30% share and still maintain strong growth momentum. iResearch 2011 China Search Engine market in the last year, 11.04 billion yuan, based on the growth of 55%. In addition to exciting revenue data, its future expansion space for more full of imagination. With social media, mobile terminal in-depth development, combined with the search engine to find a vast territory in the new situation, how to be more sensitive to insight into the potential user searching needs more scientific optimize the user search experience become the focus of the industry in the development of such a large search industry, the era of major expansion of the boundaries of marketing, global search engine marketing this Conference has attracted more and more industry attention. Industry experts gathered feast The morning of November 22, lt;lt;advertisersgt;gt; Reporters arrived Renaissance Shanghai Zhongshan Hotel and found the venue full of people, packed with the reporter from the era to win the president of the Organizing Committee, where wing group was informed that the meeting will last two days , a total of more than 40 inte