Marketing Analysis- How to Filter Case of renting quality target customers.doc

 PAGE \* MERGEFORMAT 5 Marketing Analysis: How to Filter Case of renting quality target customers The so-called high-quality customers, that is, high added value, a strong sense of security, low cost of customer service. How to filter quality customers, service providers only those aspects of quality customers have screened the condition? How to filter? In this paper, real cases congregate. The first part of the case part Zhou, male, aged 35, married in Shanghai, work and life. By the end of 2012, Zhou and his wife resolution of 2-year-old son prepare purchase school district room (now Shanghai provides for the purchase of a primary school in the vicinity must be at least three years, planning everything in advance preparation), and conduct research. After getting to know the couple decided to focus on school to Shanghai Jiaotong University, Xuhui near schools and other purchase, after Nandan Road purchased Tianyaoqiaolu and shelter at a nearby, 60 flat, buyers priced at around 50,000 per square. Zhou couple in late 拿到房产证 March 2013, April has been cleaned and televisions, microwave ovens, washing machines and other purchase, the purpose is to plan for rent. From the perspective of real estate investment, in addition to the room to hang his son Zhou Zhou’s account for a small school, the room itself is the value-added part of the return on investment is one, and lease rental income, but also part of Since 2012 Zhou purchased in April 2013, the actual purchase price of the house were up about 5% -10%, rents rose by about 10% from the average 6000 monthly rent rose to 6,500 yuan per month rent price level. Through the purchase of furniture and household appliances such as deployment, Zhou Yu May 16, 2013 reconfirm check, decided to release rental information, through the 58 city, found room, go to the market network, etc. to publish, after the release of Century 21 Real Estate as an intermediate representation willing to proxy, but to charge 35% fe