Marketing on the abused and lead to let us more opportunities to win!.doc

 PAGE \* MERGEFORMAT 11 Marketing on the ‘abused and lead to’ let us more opportunities to win! Surplus of products, demand has stagnated and the market emergency ... ... missing many enterprises as strategic and tactical weakness, the impact of global economic integration, and the baptism of an increasingly suffer the torment of which are in dire straits beaten from time to time a passive state, this time for change and innovation mention must be Tatema matter of survival and development agenda, therefore, the situation and occupy a market segment to launch a real flank war strategy is to implement the goal of gathering the most urgent and realistic task. Harvard Business School professor Michael Porter has pointed out that the strategic objectives of aggregation, there are two different forms. First, the cost of gathering that is in the target markets for the strategic cost advantage, and second, differences that gathered in the target markets for the strategic differences between the edge. Whether gathering enterprises to adopt strategies that will enable consumers to find different businesses. Consumers believe that business is dedicated to serve them, and be able to in-depth understanding of the needs of their land, rather than other businesses that service the entire market, not for some consumers, such as special services, self-esteem on satisfaction and other services. For example, the internationally renowned Rolls-Royce is committed to high-end car manufacturers, the purchase of Rolls-Royce shows the status of the purchaser’s rich and distinguished, therefore, Rolls-Royce won the love of wealthy aristocrats, making it become a unique vehicle brands. As Porter has said, taken together the strategic objectives of the enterprise can be dedicated to a particular market segment and gain a competitive advantage. Since the P amp;amp; G’s Crest toothpaste company received the American Dental Association’s certification, toothpaste market has undergone tre