Marketing of the actual eight-step approach to the acquisition of consumer satisfaction.doc

 PAGE \* MERGEFORMAT 11 Marketing of the actual eight-step approach to the acquisition of consumer satisfaction Channels as consumers access to products and services is available, are facing increasingly serious challenges, and participate in local enterprises in China are all deeply pressures. Lead to such pressures than institutional reform, funding shortages, competition from foreign enterprises, but increasingly powerful local consumer power. More than 20 years ago, we put forward from a planned economy to a market economy, after 20 years of hard work we do in a market economy, its salient features is the awakening of individual consumer spending. However, our business is clearly not ready to meet this new economic environment, the planned economic system ‘rations were’ awareness is also deeply remain in the minds of vast numbers of enterprise employees. Business survival is because ‘we offer’ or because ‘the consumer satisfaction of the’ many companies are often reluctant to consider, but also to consider the issue unclear. Looking at today’s over-channel theory, whether the theory is the introduction of foreign or local writers to talk about is the product of the flow channel must be the path to the interests of the exchange channel. No one on the product value for consumers, the value of experience, the brand presents the path. Selling and marketing, sales and marketing of serious confusion in the ‘rationing channels’ began to be magnified. Many of the works of masters in the heads of state, to talk about consumer demand, the wait to reveal the ‘gloves came off’ of the profit motive. Theory of popular channels, the performance here is only for customers and consumers access to the physical products. Why is there such a situation? Perhaps the reason there is one: general manager and the commander in chief of the executive team was often just a short-term performance-driven tools (unless the company’s partner), what pay and conditions for its own prof