Marketing Innovation from a breakthrough in the industry hidden rules.doc

 PAGE \* MERGEFORMAT 8 Marketing Innovation from a ‘breakthrough in the industry hidden rules’ First, the ubiquitous hidden rules of the industry More people buy cars, more people learn to drive, Driving the market more and more fire, and Driving competition among more and more intense. In accordance with the rules of market competition, market competition, improve service levels. Driving the level of service should be getting higher and higher, right? At a minimum, students ‘learn to drive’ the basic needs should be met, right? The truth is that: ‘road killer’ has become synonymous with the new drivers, the participants made a driving school car, and then on the last ‘Peilian’ car. So many people had learned to drive a driving school to teach, actually most students did not honor its promise to drive the Church ... Hidden behind the original in this market, the industry is Driving the unspoken rules, the original Driving task is how to make a novice to get a driving license. In China, almost no one there is not a hidden rule: 1, the software industry: software of poor quality is now widely recognized fact that the software will not be not the problem, not the problem is not the software, so that any software will be problems, and the software manufacturer first to be the first to forgive. 2, milk industry: the product of pure milk processing milk and milk powder to restore the finished product we can not see any difference between milk, and then processed into milk powder imported popular .. 3, Crystal Industry: Crystal is a natural; but the crystal can be artificial, man-made crystal can also be directly called crystal; lead crystal glass looked like a surprise, can also be called the Crystal. And thus too lazy to use man-made crystal jewelry crystal, and directly to the lead glass known as crystal, so is filled with a false lead glass crystal ... 4, fruit industry: ripe fruit can not store; unfamiliar with the fruit can not sell, so smart business p