Marketing Innovation - how to use the civil power-.doc

 PAGE \* MERGEFORMAT 11 Marketing Innovation - how to use the civil power? Innovative marketing power comes from the temptations of marketing, which at one stage, when the sales need to innovate in order to open up new roads, our understanding of innovative ideas is limited to the technical, tactical and strategic above, the expense of sale the concern of market segments, while the market segments of civil power has unlimited scope for innovation, while the existence of this space is that we have a new way to change the innovation and support, this support is that the benefits of private innovation and profit, non-governmental forces of innovation is to change the Enterprise Innovation facade of a model, which is demanding innovative enterprises are an attempt, therefore, non-governmental forces, innovation and initiative, is a powerful weapon for marketing innovation. Marketing - non-governmental forces, including what, how can we judge that strength is our goal of innovation is also our source of marketing power, well, we mainly want to analyze the current sales and marketing difficulties lie, first, the lack of innovation in sales of large ones , the majority of sales continue to use a sales model; two sales companies force weak, unable to bear the innovation and the courage of an independent, professional sales management, fear of failure, resulting in innovative projects rigid; third is the lack of innovation and opportunity, the market sales opportunities given to only move forward Chong, and there was no room to maneuver, resulting in sales for sale are tired; 4 can not see the transformation of the market changes, market changes and the future, innovation is about the innovation and residual values, and our cost of technology and innovation, therefore, innovation the scope of getting smaller and smaller, the burden of innovation. The above four points is our innovative marketing process cumbersome, at present to solve them are also very suffering, the