Marketing Ps Tan.docVIP

 PAGE \* MERGEFORMAT 10 Marketing P’s Tan Historically, from China, I discovered that China’s social strata, the highest level is a scholar, that is what the Chinese call ‘disabilities’, the lowest level is a businessman. Of course, this is only in the past. Now times have changed, China also hopes business will grow up to contribute to society, while scholars have compared them tactical advice. China’s economic development, marketing will be more and more attention. Now, I would like to the identity of marketing scholars to talk about this issue. Many people do not understand marketing, they think of marketing is to work hard to sell the products have been produced, in fact, marketing the new concept is the production of those who can sell products. Therefore, we should be marketing (Marketing) and the promoter (Selling) be distinguished. Marketing is the meaning of a broader concept, you do not produce any product before, it has already begun. ‘Production of what products’ is a marketing issue, namely: ‘How to design products?’’Customers to buy a product, they really need? Want what benefits?’ These issues should be resolved through the marketing research , in the production came out, we need to carry out promotional activities and marketing activities; products after sale service issues should also be considered. Thus, marketing activity is never enough, before the commissioning of the product, marketing has already begun, in the production and sales process and in the sale, we would also like to determine whether the customer had been met. The purpose of marketing is to meet human needs. Human needs are everywhere, and can be met through a variety of different ways. Marketing in a manner to make products attractive. Reasonably priced, so that the buyer is satisfied. This is our understanding of marketing. Now, I use a specific method to describe the marketing, I call it ‘10P ‘s’ law, we all know, ‘4 P’s ‘, but I want to give you a broader concept - 10P’