Marketing innovation is the core of Venus Groups development momentum.doc

 PAGE \* MERGEFORMAT 10 Marketing innovation is the core of Venus Group’s development momentum Jinxing Beer Group in recent years, maintained a strong momentum of development, since in 1998, has a new Guizhou, Shanxi, Zhoukou, Shaanxi Branch, based on the newly built in 2002 in Anyang, Xinyang, Luohe three foreign subsidiaries, 2003 years, the Nanyang and Kunming two new branches in 2004, Nanjing, Chengdu branch starts in succession, and the century’s largest beer group AB, the U.S. strategic cooperation is strained under way. Currently the Group has become a subordinate branches and 11 beer glass, raw materials, chemical industry supporting more than 10 branch offices, the annual beer production capacity of 1.2 million tons, the size of Henan Province ranked first for four consecutive years to the national semi-finals of the cross - and trans-regional enterprise operating the national freshman in 2001, following the banquet was the Diaoyutai State Guesthouse on the basis of special for the wine, and we won in 2002 ‘China Top Brand’ of this country’s highest level of quality and honor. Market power is the core of Venus Group’s development momentum Enable businesses to always maintain a good momentum of development, it must have a strong driving force to promote enterprise development. Enterprise development is a systematic project to promote the power of enterprise development from all sectors, and ultimately the formation of a larger force, the stronger driving force for the development of enterprises. Similarly, the driving force to promote the development of Venus Group, has also come from various aspects, such as management ability, talent force, capital strength, brand power, technological strength, and cultural forces and so on. However, all work to pay the ultimate business through the market to get returns, companies should be through the market to achieve the purpose of profit maximization, the market is the enterprise survival of the soil, is the t