Marketing innovation and value re.doc

 PAGE \* MERGEFORMAT 17 Marketing innovation and value re How many have been hailed as ahead of the benchmark-style business model, but because in reality face a major dilemma which soon became objects of suspicion? Different people, his mind will flash different answers. We need to re-examine the business model of the true meaning and connotation. Many Chinese enterprises so-called innovation and marketing model, is still very much due to the shallow imitation of foreign enterprises. We should be an important development in this market turning-point mark (ie, entered as the value, creativity, experience and culture will pay for post-consumption age), need to re-weigh, and to explore business and marketing of the core and the true. Management guru Drucker has long been proposed business of the two core elements: innovation, marketing. While in the post-consumer age, the core elements of these two were too closely divided, they have gone beyond the concept of meaning, more fully integrated. Pure and simple marketing innovation, are not enough to create and maintain a high standard of customer value, because when the social and cultural life in order to short-term cycle has begun to frequently change, innovation and customer value on a comprehensive alternative to the simple way to meet customer needs into the creation of and guide the customer demand. In this process, innovation and marketing will become a commercial business communities, and create and defend companies and brands in the market’s competitive position, long-term development and stability. The value of marketing ‘is always the next one’ The integration of innovation and marketing, mainly reflected in the development and synthesis of two concepts: First, the current popular Long Tail theory, wiki economics; second detonation point theory. As the long tail theory, wiki economics said, niche market is becoming a rich source of profitability and development of security, but this is only one level