Marketing organizational change three tricks.doc

 PAGE \* MERGEFORMAT 5 Marketing organizational change three tricks The first angle: changes in the product line - the product is a powerful weapon to market businesses Jiang Meng teachers across the country serving many corporate marketing team, many CEOs of private enterprise market will be very confident to say: Our product is very good, good technology, product packaging, good performance, affordable, and so I asked him. How to market conditions? they began to do nothing, started complaining competitors to imitate them, and seize them with low price market, etc. Imagine our product is good, why did not sell well, so the first point of view of the need for change marketing organization started from the following: A: increase product family: enterprise product summary I gave them four levels: A: yesterday’s story - in the past a very good product sales, sales are now in decline. B: Rising Star - now selling temporary bad, but the future is very promising. C: popular products outdated products, along with the development of the times will soon be replaced. D: flourishing now selling very fire products. We live in such enterprises, such products very much, Jiang Meng teacher visited the country, saw such enterprises are, once in Tangshan access to a business, he is specialized in producing self-Chen, car tire inner tubes , and now the country is encouraging the production and sale of non-tube products, we are now open tubeless car, so he belongs to this product deadwood. Another example: We used the camera will use what - we think Kodak film, the company made 130 years, a very high proportion of market share over the past eight years are shaking his leadership, the emergence of the crisis in 2012, the crises and his product line has necessarily linked, we now have no photographic film, but they are still conservative incomplete, this is a lesson that we have a large number of people a business lessons. Each of our business to understand you