Marketing organizational performance management the basic proposition.doc

 PAGE \* MERGEFORMAT 15 Marketing organizational performance management the basic proposition Most of China’s industries and markets, after the war from the product, channel war, war and a series of promotions the baptism of the market economy, the increasing emphasis on systems organization and management efficiencies. Following main features: First, increasingly fierce market competition, changes are also getting faster and faster marketing decisions require a response speed faster and faster; second is increasing emphasis on the whole enterprise of modern competition, market-oriented mutual coordination, integration of operational capacity; Third, the marketing team is growing and, to control it difficult to manage is also growing. Thus, by continuing to improve performance performance management performance, enhance the core competitiveness, so that enterprises from based on the ‘one move a style’ simple competition, and a gradual transition to based on the ‘system in cooperation with the efficiency of’ the overall competition, has become the consensus of the majority of marketing organizations . 1, the marketing organization’s performance management Frequently Asked Questions However, in the specific performance of the cycle of the process of management practices, many marketing organizations often feel that ‘easier’, mainly reflected in: 1, objectives and assessment indicators for the development of areas: marketing, marketing organizations are facing high environmental uncertainty, large differences in the regional market, therefore, targets and indicators for assessing the reasonableness of the management of headache are often is to make things. If the upper and lower levels can not be responsible to reach a consensus on the target, can not make performance goals to become the responsibility of managers at all levels, and thus with the final results of operations linked, performance management, things tend to become formalized into for the evaluati