Marketing organization implementation and control of.doc

 PAGE \* MERGEFORMAT 22 Marketing organization implementation and control of Marketing organization, the implementation of marketing management and control is an important step in the process. Marketing plans need to draw a certain organizational system to implement, the need to implement enterprise resource sector will invest in marketing activities to the need to control the implementation of the tours, diagnose causes of the problems, and then take corrective measures or to improve the implementation process, or adjust the plan itself to make it more realistic. Therefore, under the conditions of modern market economy, enterprises must attach great importance to the marketing of the organization, execution and control. Marketing Organization Corporate marketing departments to implement marketing plan, market buyers functional departments. Forms of organization of marketing department, mainly due to macro-marketing environment, enterprise marketing management philosophy, as well as on their own stage of development, business scope, business characteristics and other factors. First, the evolution of the marketing department Corporate marketing department, with the marketing management philosophy of continuous development evolved. Generally experienced a pure marketing departments, both subsidiary functions of the sales department, an independent marketing department, the modern marketing department, marketing company five stages of the modern market. 1, simple sales department. The 20th century, 30 years ago, Western companies in order to enact the concept of health as a guiding ideology, most of them using this form. Generally speaking, all companies are from the financial, production, marketing and accounting departments of these four basic functions carried out. Finance department is responsible for financing, the production department is responsible for product manufacturing, sales department