Mawangdui health side New Strikes Back - Ancient Han Health refined new pilot marketing perspective.docVIP

 PAGE \* MERGEFORMAT 24 Mawangdui ‘health side’ New Strikes Back - Ancient Han Health refined new pilot marketing perspective As a Sales Outstanding more than 100 million years old brand of Chinese medicine, but also with well-known listed companies unis Guhan Group background support health drugs in the regional market, the ancient Han Dynasty health sperm has been very successful, but this success is based on a kinds of word of mouth communication, brand accumulation comes from. The past five years, the ancient Han Dynasty health fine apart from Hunan, Wenzhou and other market sales of substantial things, most markets across the country is not ideal, the old products to new shoots, how the rapidly expanding market reach, sales how Zaishangtaijie, the modern marketing concept of dissolution income, is placed in Sandy marketing planning advisory body in front of the primary problems. First, hold high the banner of traditional Chinese medicine health Danian health in 2002, health-care market due to speculation in the operation of a very small number of illegal businesses, resulting in the entire health care products industry is being challenged to face deep-seated crisis of health care products market. Industry self-regulation voices come and go, ‘sue health products industry, the White Paper’ also came into being. ‘Health care’ word has almost become a ‘Laoshuguojie’, business operators have rounding ‘health care’, but to find another excuse. In contrast, the ‘health’ is ‘out of mud, but not dye’, and has profound cultural foundation, more easily accepted by the public. Ancient Han Health refined the product named endowed with a natural health advantages, more ‘ancient Han Dynasty’ historical origins, therefore, we decided to hold high the ‘traditional Chinese medicine health banner’, advocated by ancient Chinese regimen of exquisite. China regimen source of the origins of a long, our health planning refined the ancient Han Dynasty, the Western Han Dynasty