Marketplace exchange blows Series 2 - how to design approach products-.doc

 PAGE \* MERGEFORMAT 11 Marketplace exchange blows Series 2 - how to design approach products? Moderator: ZHAO Jian-ying Invited guests: Chen Jun (marketing master, Changsha step by step marketing consulting firm for the win terminal Senior Consultant) Zan Limin (Jilin, Changchun White Yanghe Business Manager) Choose varieties competitive approach Moderator: case Mr.Wang problem seems to be more specific, but he did prompt us to think about such an issue, business ultra-modern market, an important sales channel, but admitted products, whether the need for the design and choice? Entering the product selection criteria What is it? Zan Li-Min: true. At present many manufacturers are on this issue an error occurred. Not all products are suitable for walking by super-channel, commercial super-not ‘all things pass Road’ approach are sure to have a choice. As manufacturers, we are entering the business timeout, it should be for their own products a position to consider such a problem, our products are suitable for supermarkets this channel, such as the price is suitable for mass consumer groups, whether the brand has a certain influence. In entering the product mix, also have to consider many elements, it is necessary to maximize profit-centered. Chen Jun: products into the supermarket, just like entering a strong opponents such as the forest arena, are faced with the cut and thrust of competition, therefore, to choose varieties competitive approach. In order to better deal with competition, or species approach has advantages in certain areas, such as price, packaging, capacity, etc., compared to competing products in terms of a certain advantage; or difference in connection with the formation of competing products to avoid competition to win competition. Those positioning accuracy of the product concept has a unique feature of species, is the approach preferred species because they have the unique advantages of the product, can effectively avoid direct confl