Marketing system to achieve the four modernizations is a large medical equipment critical to the success of marketing.doc

 PAGE \* MERGEFORMAT 27 Marketing system to achieve the ‘four modernizations’ is a large medical equipment critical to the success of marketing Competitive advantage from the ‘positive differentiation’ - lower prices and better performance, more powerful, method of payment more flexible and higher quality of services, service more convenient and improve management and marketing system, more powerful, and so . A result, all companies are trying to expand its ‘positive differentiation’, to improve their competitive advantage. As the products, services, pricing, marketing and other aspects of the ‘homogenization’ more and more serious, all enterprises which are losing their competitive edge, so all companies must continue to strengthen its own unique, hard to imitate other firms’ are to differentiate ‘- a powerful marketing system. The size of large medical equipment companies are generally large or relatively large or there is a certain scale, such as: GE Medical Systems with annual sales of about 70 billion U.S. dollars, the domestic Neusoft Digital Health has annual sales of about 400 million yuan; GE Products a full, Neusoft’s product range also relatively more; GE is a global sales, Neusoft is mainly the domestic national sales; GE, and marketing personnel in China, Neusoft has hundreds of people. The marketing of such large-scale enterprises to succeed, it must establish a strong marketing system, marketing system to achieve that end must be the ‘four modernizations’, GE Medical over the past few years, China has achieved great success in the full proof of this . Marketing system of ‘modernization’ means: A modern - modern marketing system, marketing and management modernization, modern marketing * Standardized - marketing, management, standardization, institutionalization and legalization of * Professional - a professional marketing team - professional skills, expertise * Revolutionary - revolutionary marketing culture - to establish a healthy and pr