Marketing strategy to respond to crises.doc

 PAGE \* MERGEFORMAT 6 Marketing strategy to respond to crises Companies with a sense of crisis to pre-established corresponding ‘routine measures’ to ensure that in the event of a crisis, when handled properly, and identify opportunities from the crisis, so that the competitiveness of enterprises may be raised. The emergence of the crisis with the sudden nature of the enterprise is often a heavy blow. However, the same crisis the consequences of the different companies are not the same. Some enterprises will thus brought to its knees, as well as disintegrating; while others have been a temper and dispensing with the flashy, or even rise from the ashes. This is due to the crisis in business understanding, treatment and derive a different experience, of course, also produced different results. A sense of crisis The face of crisis, what kind of attitude depends on a sense of crisis. With a sense of crisis, the occurrence of the crisis will be psychologically prepared for the inevitable day to develop appropriate preventive measures; with a sense of crisis, the face of crisis will not panic, will sit down and choose the path out of the crisis; with a sense of crisis will be actively thinking about , identify opportunities from the crisis. Business Marketing From EMKT. is in an uncertain start in competitive market environment, the need to respond quickly to changes in the environment, so special emphasis on the role of the operator intuition. Intuitive, there are two: one is taken for granted that, with feelings of exclusion of the stem; the other is a concept, a target, a Lenovo. The former is a valid intuition, which is valid intuition. Effective is the sense of intuition. Consciousness is aware of things, consciousness is the essence of the grasp of things, consciousness is its rational characteristics of automated responses. Awareness of performance is a feeling that behind it there is a rational support. Whether a sense of crisis will determine how to u